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Psychology Of Impact
Analysis
Richard Shotton
For customer appreciation, just add inertia
Psychology Of Impact
Analysis
Richard Shotton
Fixing the false consensus effect
Psychology Of Impact
Analysis
Richard Shotton
Why big ad budgets signal quality and confidence
Psychology Of Impact
Analysis
Richard Shotton
The importance of staying on-point
Psychology Of Impact
Analysis
Richard Shotton
Brands are judged on those they surround themselves with
Psychology Of Impact
Analysis
Richard Shotton
How words work - framing moves the needle
Psychology Of Impact
Analysis
Richard Shotton
Beyond noticeability: how to combat brand rejection
Psychology Of Impact
Analysis
Richard Shotton
The wisdom of wit
Psychology Of Impact
Analysis
Richard Shotton
Why we need something solid to hang on to
