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Topic
Ad targeting
Media Matters
Data
Map Writer
Editorial context drives enhanced advertising attention
Playbook
Analysis
David Pidgeon
What is attention-based advertising?
Playbook
Analysis
David Pidgeon
What to know about contextual ad targeting
Playbook
Analysis
David Pidgeon
What comes after the cookie?
CMO Hotseat
Interview
Raja Rajamannar
Why Mastercard believes brands should embrace publishers
